In "Globalisation of culture through the media (2002)", Kraidy presented the debatable issue that media has been used as a platform to promote globalisation which is a basis of cultural imperialism. Kraidy provided a few perspectives of globalisation which included some researchers' concerns over how the West has unfairly propagated her own culture. Kriady concluded that the globalised world is a hybrid of all different cultures and it has been further enhanced by the media.
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