In "Globalisation of culture through the media (2002)", Kraidy presented the debatable issue that media has been used as a platform to promote globalisation which is a basis of cultural imperialism. Kraidy provided a few perspectives of globalisation which included some researchers' concerns over how the West has unfairly propagated her own culture. Kriady concluded that the globalised world is a hybrid of all different cultures and it has been further enhanced by the media.
Kraidy draws the conclusion that "media is not a process of complete homogenisation, but rather one where cohesion and fragmentation coexist". He mentions media is a main tool used to strengthened culture hybridisation. I agree with his assertions because i recognise the importance of media in bringing the world more integrated and connected.
Language is an example of cultural hybridisation. Some of the African countries speak French and mixed with their own language to create a new culture. This is also evident in Singapore, where we have 'Singlish', which is a mixture of Chinese and English that has become part of our unique culture.
Kraidy fails to address the reason behind culture imperialism, which is useful in explaining why developing countries are concerned that globalisation of cultures is unjust due to western dominance. I would elaborate further than him as i think globalisation is not all about westernisation but also retaining one's tradtions. I suggest that developing nations start with preserving their own culture as a form of its own identity while aspiring to be like the West.
Hi Emily! High five with you for your last paragraph! Because I agree with you that globalisation actually strengthen the uniqueness of the different cultures. I feel that you could make your thesis more assertive so that it demonstrates how strong your standpoint is on the issue =) You could also elaborate and provide more examples on the strengthening of culture in Singapore, just like how you did for the illustration of Singlish =) As for some technical issue ;p You could attempt to paraphrase more instead of quoting directly from the reading, because this reflects that you have fully comprehend what the author is trying to convey and better integrate your argument in synonymy with the author.
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